It’s time we talk plus size fashion and the fashion industry. I have some claims to dispute.
Below you will find claims made regarding plus size fashion and my disputes regarding these claims. If this isn’t something you can personally identify with, I would ask that you please don’t stop reading. It’s obvious our voices alone aren’t loud enough to be heard.
Claim #1: Plus size women prefer shopping online. If we saw that this group would show up and shop, we would make our plus-size lines available in-store. However, this simply isn’t the case.
After accepting my first career job offer last Wednesday (HALLE_STINKING_LUJAH) I started my search for some additions to my wardrobe. I went to Target, typically a decent spot to shop if you’re a curvy girl, or at least it appears to be – I will talk about that in one of my later disputes. After an unsuccessful search, I considered other in-store shopping options. I have a couple – Anthropolgie, Lane Bryant, and possibly Altar’d State. If you know much about these stores, they are in a different price range than Target, especially Anthropologie. While I say that, I also want to say a huge thank you to these stores for catering to curvy girls and especially local locations for actually carrying my size. Because I am currently on a tighter budget, I started to consider what options I had in a more Target-level price range. ASOS typically pops up a time or two on my plus-size influencer babe’s stories, so I thought I would start there. This reminded me that I had recently seen a lot of Chic Soul and Impressions ads on Facebook, so I decided to check them out as well.
These are the issues I faced.
Every single item I have ever had my eyes on at Impressions and Chic Soul were out of stock in my size. I don’t know how often this is a problem, but if it is anything like lines in-store, it seems to be that the need for our sizes are frequently underestimated. As for ASOS, an entirely e-store in all sizes, I found that they offered plus sizes not only in apparel but also in accessories, jewelry and shoes – a welcomed surprise. However, I still faced the same issue I have always faced with online shopping, you never truly know what size you are until you look in the mirror. So what do I think of this claim?
This claim is a cop-out. I know making our sizes available in-store is a change and change’s best friend is risk. I will say this though, this risk is worth taking and personally, one I believe the fashion industry should feel an obligation to make. I have grown up walking into stores over and over again, falling in love with pieces, just to search every rack to no avail. If money is what you wanted, I had it. Lucky for us is when we walk into a boutique, ask if they carry our size, and are shown a small rack of about 10 different pieces, more often than not, ones that don’t make a completed outfit. If you think we prefer shopping online, or have done research that shows we don’t shop in-stores, consider this. If you lived the life I just described, wouldn’t you too eventually stop checking in with stores to see if they had your size.
So here is my advice, make it clear that you now carry plus sizes. You have done a disservice to plus-size people for the past 20 years, maybe you deserve to do a little work to establish those relationships. But let me be clear, if all you have for us is one rack of our sizes available in clothing of far lower selection or quality than the rest of your store, reconsider before you pat yourself on the back.
As for the idea of us just preferring to shop online, what about when we get asked out on a date by the guy we have been crushing on for the past three months, or get the job we have been praying for? What do we do then? We deserve to be able to stop in a night or two before the big date or our first day and have faith that we can find something decent to do the job. As for try-ons, we shouldn’t always have to guess whether it is going to fit or not, just to have to return it and wait another week to get the right size. Nothing is more disappointing than being excited to finally get to wear the perfect outfit just to find out you now have to pay return shipping and try again.
Claim #2: Lot’s of stores are starting to carry plus sizes.
Have you noticed that a lot of Target brands have extended sizes? It’s so exciting! That is, until you try them on. When I started seeing plus sizes dispersed across the clothing floor of Target I got real excited – like my life was about to change. Still to this day, I get a little giddy when I see 2x on a piece that catches my eye. In fact, just this past Saturday I grabbed about 15 pieces from a couple of those Target collections to try-on. I was so excited. In fact, I started to get a little concerned thinking I was going to try them on and fall in love with every piece just to have to widdle it down to only two or three items. Lucky for me, 2x translates properly to large in these brands.
My wallet was safe that day, but my self-image plummeted. This kind of misrepresentation and false hope is more then just misleading, it is wearing on women’s self-conscious. We wonder if we have put on weight, when in reality, it is just the inconsistency of sizing in the fashion industry and the false sense of inclusivity these brands praise themselves for.
This is a problem.
But I do want to say thank you.
Thank you to the brands that have been dedicated to making curvy girls feel beautiful for years and the stores that consistently carry our sizes locally. You make it possible for us to really show up on our first day and show out on our first date. Thank you for valuing our self-image and for making it possible for us to get an outfit on-demand. You are making waves in a beautiful direction.
As for the brands who are accepting unmerited praise and favor.
Do better. You can.
To a better us,
Heather Nicole Martindale